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The expectations about Mahesh’s 1 Nenokkadine seems to be going up like anything. Sadly the budget exceeded by over 20 crores and the makers are planning to do more pre-release business to be on the safer side. Know what? A mobile app is getting ready for the movie, which is first of its kind for Telugu cinema. If that was not good, makers have another interesting plan; to price their audio launch.
It is known that audio launch of the movie shall be given as live stream in selective theaters across the state and this would be charged. However, people who would purchase the ticket (the price of which has not been decided as yet) will be given free goodies including the audio CD and some merchandise like key chain with movie logo and some pictures from the movie.
The plan looks sure fire winner, because with the current expectations at least that is how they can see that at least a million CDs are sold. Notwithstanding is the hype that could build if the songs become hit!
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