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It is known that Dil Raju, once a successful producer drowned in web of losses with his film Ramayya Vastavayya starring Young Tiger NTR bombed at the box office. Sources say he suffered more than 12crs losses. Many say Dil Raju's attempt to directly attack Pawan Kalyan boomeranged on him. It is well known that he tried to take on Pawan's Attarintiki Daaredi with his Yevadu starring Ram Charan. When he couldn't do it, he unleashed NTR's Ramayya Vastavayya.
However even now many feel he is insulting Power Star Pawan kalyan. It is known that he is producing mega hero Sai Dharam Teja's second film Pilla Nuvvu Leni Jeevitham. Though the film is named after Pawan Kalyan's popular song from Gabbar Singh, Dil Raju says he is not cashing on to Pawan's image.
He says "We are not cashing in on the popularity of the song or Pawan Kalyan. Post the release of 'Gabbar Singh', composer Devi Sri Prasad asked me register this title and I humbly obliged. When director Ravikumar was searching for a title for his film, I asked him to use this title,".
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