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Mahesh Babu has been ruling the roost in Telugu cinema, especially in the ad world. He hardly has any competition from any of the others that are interested in this.
But Mahesh is going to get tough competition from Pawan Kalyan, who has been at the peak of his career now. By delivering the biggest hits of 2012 and 2013 and also bagging the industry hit, Pawan is being chased by many popular brands to sign a deal with them. Power Star has promoted Pepsi in the past and later didn't show interest in being the brand ambassador for any products.
Pawan Kalyan is a changed man now. He is making more public appearances and also talking better than the past. As a part of the change he is also game for endorsing few brands now. If the buzz is to be believed Pawan will be signing a deal with four top brands next year. He has been offered a handsome amount for those deals and we can expect more and more brands to queue up to make a deal with him.
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