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The makers of Chennai Express included the Thalaiva song in their film and made sure they made the film irresistible for Rajini fans.
Now in case you wondered how it matters to the Telugu industry, then here’s the dope. Maruti has resorted to a similar tactic closer home. In his forthcoming film I Love You Bangaram, he has included an item number that is dedicated to Mahesh Babu.
It seems he got the song written specially for the film. The item girl sings praises of Prince Mahesh all along and it is a huge publicity stunt by Maruti.
Also, he can use the clippings from Mahesh’s film in the song, which means Mahesh’s fans will surely go to watch the film. Talk of knowing how to sell the film. But many say this is just a ploy to attract Mahesh’s attention as Maruti intends to make a full-length feature with Mahesh one day.
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