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The official mobile application for Mahesh Babu's most-awaited film, "1 Nenokkadine" (aka "One Nenokkadine), has been released.
The app has been launched as part of the promotional strategies for "1 Nenokkadine", which is set to hit screens on 10 January 2014.
This is the first time that an official app for a Telugu film has been launched. The app has been available on Goole play store from 10 December. Android users can download the app HERE. It will be released for Apple iOS-based iPhone or iPad devices 11 days later.
Fans of Mahesh Babu can get access to exclusive content about "1 Nenokkadine" at one place using this app. They can download the film's trailers, behind the scene videos, photos, wall papers and working stills as well as listen to the film's audio. They can also get information related to daily contests and online ticket booking options.
Telugu cinema seems to have gone the Bollywood way in aggressively promoting their films. An official app for Hrithik Roshan's superhero flick "Krrish 3" was launched ahead of its release.
The buzz surrounding "1 Nenokkadine" is huge thanks to Mahesh Babu's star power and the makers of the film who have been coming up with innovative ideas to promote the film.
They have planned for a grand audio launch for "1 Nenokkadine" on 19 December at Shilpakala Vedika, Hyderabad. The makers have also come up with a unique promoting strategy by live streaming the event for audience viewing in several theatres across Andhra Pradesh.
Devi Sri Prasad has composed the songs for the first time in "1 Nenokkadine". The Mahesh Babu starrer is written and directed by Sukumar. The film is produced by 14 Reels Entertainment and its rights have been acquired by Eros International.
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