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A very important aspect which determines the fate of a film at the box office is the way the media has taken it to the people. If the media pushes a film strongly then there is a good scope for the film to have heavy openings despite it being bad.
Maybe this technique is something Ram Charan used to push his latest release ‘Thoofan’.Apparently, the film was making circles in negative zone from the past few days but just two days before release, two or three noted media avenues began praising the film marking it as a four star film.
Two or three reviews also came in praising the film and giving it high rating. This prompted a positive signal among the audience.But the reality didn’t take long to be realized. After watching ‘Thoofan’ not one person had positive report towards it and the film received a wholesale thumbs down.
Meanwhile, many are appreciating Ram Charan for his media management skills since it is clearly understood how those positive reports came in.
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