Monday, 16 September 2013

Tollywood 'Quality' Revolution

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With the business of filmmaking becoming more professional, and with more and more directors turning producers, industry sources say that T-town is heading for a revolutionary change in the near future.

Directors like Rajamouli and Puri Jagannadh have already tested the waters and Sukumar and Trivikram Srinivas are also set to turn producers. Many more are launching their own banners.

Director Sukumar, who had launched his production house, Sukumar Entertainment Pvt Ltd, says, “I've been fond of small-ticket films. But considering my hectic schedule, it wasn't possible. Hence, I'd like to introduce my assistants under my production."

Puri Jagannadh had shown the path way back in 2002. He had produced blockbusters like 'Idiot', '143', 'Pokiri' and 'Buddah Hoga Terra Baap'. After a hiatus, he is back to producing films like 'Heart Attack' with Nithin under his new banner Puri Jagannadh Touring Talkies.

S.S. Rajamouli, who had co-produced Andala Rakshasi, says that it was the film that prompted him to foray into this business.


The latest director turning producer is none other than Trivikram Srinivas who is awaiting the release of his film 'Attarintiki Daaredi'. A source says, “He had planned to kick-start his production house after his directorial venture 'Khaleja'. But with the movie failing, he postponed his plans until now."

Madhura Sridhar, who has announced that he will produce two films says, “I'm producing a film, 'Maya', and another film, 'Ladies and Gentlemen'. Another director predicts, “I'm foreseeing a revolution in Tollywood. With directors turning producers, they can cut production costs and churn out good films with quality."
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