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We are aware that 1 - Nenokkadine is the costliest flick in the history of Telugu Cinema. Producers have spent around Rs 70 crore on this psycological thriller, including promotions and prints.
As per the trade, 14 Reels - Eros will be recovering Rs 15 crore Satellite Rights (Telugu, Tamil, Malayalam), Dubbing Theatricals (Tamil, Malayalam) and Audio Rights. So, Rs 55 crore need to be generated through Telugu theatrical release to be in a safe zone.
Apparently, 14 Reels - Eros have sold out the theatrical rights for Guntur alone (Rs 4 crore) and they are releasing in all other territory on their own through local distributors. A share of Rs 51 crore must be recovered now and with the 2% local distributor commission, Rs 55 - Rs 57 crore share will be safe zone. This means, 1 - Nenokkadine has to collect the highest share in Mahesh Babu's career to see any profits.
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