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While it is Diwali and Id releases for Bollywood, it is Sankranti for T-Town. Every year, films of the industry’s top heroes are released during the festival and more often than not, they translate to big money.
This year, it will be Mahesh Babu’s '1 Nenokkadine' jostling for the top spot with Ram Charan’s 'Yevadu'.
“Whenever there are continuous holidays, it always helps the film’s revenues. The ticket rates will also be high during these festival days,” says Suresh Babu. He adds that earlier more than four films would release during the festival, but it has now reduced to two or three.
The producers of '1 Nenokkadine' have been promoting their film vigorously and they are confident that it will rake in maximum revenues. “I have this Sankranti sentiment. A few years back, my film 'Okkadu' released on this festival and became a blockbuster. Over the last two years my films have released continuously during this festival and they became huge hits. This is the third year and I am confident that I will make a hat-trick,” says Mahesh Babu.
This practice is going on in Tollywood for many years. “There is a festive mood, especially in rural areas. Even an average film will do good business during Sankranti,” says director B. Jaya.
That’s the reason producer Dil Raju, who was supposed to release his Ram Charan-starrer 'Yevadu' in December, postponed it to Sankranti.
Trade pundits say that collections may cross Rs 100 crore for the two films during the festival week. Mahesh Babu’s film’s budget is Rs 65 to 70 crore while 'Yevadu'’s is around Rs 40 crore.
Apart from these two films, Suresh Babu is planning to release 'Bheemavaram Bullodu' during the festival. Though two big films are releasing during this time, he is confident of cashing in on the festival sentiment. “I will announce my film’s release in a day or two,” says Suresh Babu.
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